Social Media Marketing (SMM) places your company, services or products in front of millions of web users who participate in social media websites regularly like Facebook, LinkedIn, or YouTube.
Your customers are there, part of the fastest growing segment of the internet. They are networked and regularly discussing products, services and other information that should interest you. Like it or not, it is now the newest channel of opportunity on the web.
These interconnected networks of personal contacts and user-driven site recommendations have changed the face of website marketing. Let BrightFire develop a powerful platform for your business communications strategy. Many companies are finding it beneficial to engage their potential customers through the use of social networks. When done correctly, this can lead to a company becoming more trusted in their industry, achieving greater brand loyalty and being more visible to potential customers.
Social Media & Network Set Up & Customization
One of the most important aspects of Social Media Marketing is the profile set ups and customizations. Utilizing the available customization tools, profile descriptors, photos, and other tools available on each social media website can make a huge difference in your overall results. We’ll detail the most relevant social media and networking sites for your business and then create and optimize profiles that are search engine friendly and customized for your company.
Facebook Business Fan Pages
Facebook is the world’s largest social network, with over 500 million active users, so there is a good chance a number or your friends, colleagues and customers are members. If you happen to be between the ages of 35 and 54, you are in the fastest-growing demographic group on Facebook.
On Facebook, you have two business goals – turning Facebook members into Fans and Fans into customers. You do this by using your Fan Page to engage with your audience and steer traffic to your company’s website. At the same time, you should be encouraging website visitors to become Facebook Fans and distribute your content to their Facebook Friends.
Read more about our custom Facebook Business Fan Pages.
Cost effective, easy to maintain, and great for search engine visibility!
Blogs and social media marketing are great ways to connect with customers, prospects, and external audiences interactively, instantly, and efficiently. This has made Blogs a favorite tool to post news and events for companies, publications, associations, the media, etc. But a Blog also serves as a free PR mechanism to announce virtually anything not only to your customers, but to the world, including leading media sources.
Blogs are monitored, tracked and even promoted by large search engines such as Technorati, Google, and other specific Blog engines. They can be searched by subject matter, industry, topic… just about any viable criteria. Blogs are also frequently updated, which is important in web and search marketing.