With millions of websites out there and the constantly changing parameters employed by the major search engines to determine website rankings, it is critical to have a comprehensive search engine marketing strategy in place to rise to the top of the search engine ranking pages.
Search Engine Optimization or SEO, is the process of optimizing your site so it earns a prominent, organic (non-advertising) ranking on search engines like Google, Yahoo or Bing when potential clients look for your products or services.
The ultimate goal of an SEO campaign is to increase traffic to your website – but not just any traffic. The customers that come to your website should be qualified, relevant traffic, ready to purchase a product, request a quote, call you, or whatever desired action is appropriate.
Like any marketing campaign, you need to rationalize the expense of the marketing with the projected revenue from the new business that is generated. In most cases, a well-executed Search Engine Optimization campaign will pay for itself many times over.
Since January 2008 all of the major search engines, including Google, have displayed an interface similar to the one to the right on the first page their search results for a wide variety of geographic searches or local service searches.
What many businesses don’t realize is that Google ranks local results by a completely different formula. The factors that matter for ranking in local search results are totally different from those that matter for ranking in their primary search results.
The growth in local internet marketing and advertising is tremendous and BrightFire can help with affordable local online marketing packages designed to get your business ranked on the first page.
Contact us for more information or a quote on our Search Engine Optimization services.